Line-up
Hosted by Arieff Yong & Ryan Howlett
Featuring Khairy Jamaluddin, Harith Iskandar, Sai, Daniel Cheang & Tim Tiah

Powered by Jaya Grocer and Adabi
Both brands were seamlessly integrated into the show through product usage, natural host mentions, and on-set visibility across all 5 episodes and short-form content.

Results
• 3.92M total views
• 3.8M short-form views
• 117.8K YouTube views
• 6.23% engagement rate
• 784% KPI achievement

Why It Worked
• Authentic, unfiltered guest storytelling
• Unique sambal-driven conversation format
• Strong host chemistry
• Viral short-form clips driving episode views
• Natural brand integration (no forced ads)

Impact / Outcome
Season 2 proved strong audience demand and high engagement, with content organically amplified across platforms and strong cultural relevance that extended beyond the show itself. The format is now proven scalable for future seasons.

Season 3 Opportunity
Bigger guest lineup, more episodes, stronger brand integrations, and expanded activations across digital and on-ground experiences.