SonicWebs X MINISO

Some products don’t need a showcase, they need an inside joke.

For the MINISO x One Piece collection, SonicWebs skipped the standard demo and leaned into anime culture itself: exaggerated sound effects, over-the-top reactions, the stuff fans instantly recognise. SonicWebs and friends recreated it all in a comedic skit — turning the product into part of a shared cultural moment, not the centrepiece of a pitch.

The result: fan energy that resonated beyond fans.