Football trivia format that fans genuinely wanted to compete in.
A high-energy football quiz show where knowledge earns thrilling rewards—bringing influencers, die-hard fans, and audiences across generations together to compete for glory.
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Featuring football influencers and fans battling it out across generations. Both brands were seamlessly integrated into the show through creator-led content and community conversations, making sponsorship feel like a natural part of the fan experience across the season.
THE RESULTS
Full-Time Score
2.01
M
TOTAL VIEWS
1.8
M+
VIEWS
ACROSS ALL PLATFORMS (YOUTUBE, INSTAGRAM, TIKTOK, FACEBOOK)
18.7
K
YOUTUBE SUBSCRIBERS
(UP FROM 7.6K)
288
K
TOP IG REEL VIEWS
54
SIGN-UPS VIA PROMO CODE
WHY IT WORKED
The Winning Plays
01
02
Brand woven into community conversations, not bolted on as ads.
03
Strong cross-platform content strategy (long-form, shorts, reels).
04
Smart workaround for platform betting restrictions—funneling traffic to WhatsApp sign-ups.
05
Listed on LUMI, extending visibility beyond FFP’s own channels.
IMPACT & OUTCOME
Expanded Quiz Formats,
Deeper Brand Integrations
Delivered major channel growth across every platform, nearly 2.5x-ing YouTube subscribers alone, while proving that even restricted categories like betting can build authentic, engaged fan communities when the brand integration feels earned rather than forced.
